AXA - Protection Map of Britain

Scots are the most savvy in safeguarding their income holding the highest percentage (26%) of employment cover policies across the UK, compared with just 17% of the population in the North East and 19% in Wales
Home contents are at the top of the protection ladder with 75% having a policy. This compares with the South East where only 67% of people have home contents cover
Under a fifth (17%) taking out private healthcare cover, significantly less than in the South East where 27% have healthcare policies)

More likely to have home contents protection than any other type of cover with over two–thirds (67%) taking out a policMore likely to have home contents protection than any other type of cover with nearly three-quarters (71%) taking out a policy
Private health cover is last on the shopping list with just one fifth (21%) taking out a policy. Additionally, only 24% take out critical illness cover, compared to one third (33%) in the West Country
The North West is inline with the national average when it comes to planning for their future; 56% of people have a pension

The North East is among the most forward looking areas of the country with 60% of its population holding a pension compared to only 46% in Wales and 52% in the South East
Homes and contents are the main priority here, with three-quarters (78%) owning home contents insurance and 69% taking out building insurance
Are three times more likely to protect their property than protect themselves with just one fifth (21%) taking out private health insurance

Residents here are more likely to purchase home contents protection than any other type of cover with over three-quarters (77%) holding a policy
60% of people in the Midlands have a pension -compared with Wales where less then half (46%) have a pension policy
One quarter of people hold private health policies in the Midlands, above the national average (23%) and significantly more than the West Country where only 15% of the population have a policy

Life insurance is a big priority for the Welsh with 58% taking out policies, only beaten by the Scots where 61% of the population has life insurance cover
Compared to the rest of the nation, under a half of the Welsh (46%) hold a pension, this is below the national average of 56%
With an average of 4.2 insurance policies, the Welsh are amongst the least protected people in the UK, along with the South East population

People living in the South East are the most likely to purchase private health cover: 27% of the region hold policies, as opposed to just 15% in the West Country
Pensions are low on the priority list in the South East with only 52% having a pension in place, that's only 6% higher than the Welsh who are at the bottom of the pension league and 8% lower than the pension leaders in the North East and the Midlands
The South East comes bottom in the league for home contents protection. Only 67% have home contents insurance, below the national average of 73%

Compared to the rest of the country health isn't a protection priority for the South West where only 15% of the population have private health cover, compared to 27% in the South East
Buildings in the South West are amongst the best protected. 68% of the population have a buildings insurance policy, second only to the North East (69%) and way ahead of the South East where only 55% of people hold policies
People in the South West are a fifth more likely to protect their home contents than to hold a pension -77% have home contents protection compared to 57% of those with a pension

AXA - Be Life Confident