2006
(20/06/2006) AXA Opens its Doors to Whole of Market for Protection Account
AXA is making its innovative protection proposition, the AXA Protection Account, available to the whole of the market following a successful phased launch over the past 18 months.
To support the whole-of-market launch that goes live on 19 June, the company will be carrying out direct mail and web advertising. Advertising messages will focus on the wider benefits of using AXA’s suite of Protection products alongside the Tele-underwriting service and the multiple ways in which advisers can interact with the company to place business.
Iain Mallon, Head of Protection and e-Commerce said, “We have competed strongly in what is a very congested market place since we launched the AXA Protection account. We have spent the last 18 months honing what was already a strong market offering and are confident that the AXA Protection Account will prove popular with advisers across the market as a whole”.
The key benefits of the Protection Account include a flexible Point of Sale system that gives advisers the ability to complete 5 quotes simultaneously and alter variables in front of the client such as the length of term, amount of cover and monthly payment to meet client affordability.
The quality of AXA Protection Account products has been recognised by 5 star Defaqto ratings for 3 of its covers; Level Term with Critical Illness, Decreasing Term with Critical Illness and Income Protection*.
In March 2006 AXA announced that it was to launch a targeted marketing campaign to highlight the benefits of its range of services to mortgage brokers and the success of this campaign led to the decision to open its suite of products up to the whole of the market.
Decreasing Term Critical illness – Feb 2006
Level Term with Critical Illness – Feb 2006
Income Protection – Oct 2005
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About AXA
AXA is a world leader in financial protection. AXA's operations are diverse with major operations in Western Europe, North America and the Asia/Pacific area. AXA employs 120,000 staff and tied agents and, as of 31 December 2005, had € 1,064 billion in assets under management. AXA reported total IFRS revenues of € 72 billion and IFRS underlying earnings of € 3,258 million for the full year 2005. Our previous company performance is not a guide to how we may perform in the future.
AXA ordinary shares are listed on the Paris Stock Exchange; AXA American Depositary Shares (ADSs) are listed on the NYSE under the ticker symbol AXA.