• Some mothers do have ‘em!

    March 15th 2017. Posted in Home Insurance

    AXA reveals just how much household damage kids can cause ahead of Mother’s Day

    • AXA reveals that one in three home insurance claims are for accidental damage to both buildings and contents*
    • Households with children are 29 per cent more likely to make a claim, 34 per cent of which are for accidental damage
    • Forty-two per cent of all AXA claims in the South West are for accidental damage, followed by the Midlands (36 per cent) and East Anglia (35 per cent)
    • Ahead of Mother’s Day, AXA publishes real-life examples of accidental damage claims involving children

    15 March 2017: Ahead of Mother’s Day, AXA Insurance is revealing how savvy customers are using their insurance to protect their homes at all stages of their lives, including when starting a family. Research shows that households with children are 29 per cent more likely to make a household claim, 34 per cent of which are for accidental damage.

    This increases to 57 per cent for those with three or more children, 36 per cent of which for accidental damage. Where you live may also affect the likelihood of having to make an accidental damage claim, as 42 per cent of all AXA home insurance claims in the South West are for accidental damage – the highest reported in the country.

    The Midlands and East Anglia are also hot spots for reported accidental damage claims at 36 and 35 per cent respectively, whilst those living in Scotland are the least likely to claim at 30 per cent.

    Region

    Proportion for Accidental Damage

    South West

    42%

    Midlands

    36%

    East Anglia

    35%

    South East

    33%

    Wales

    33%

    North West

    31%

    North East

    31%

    Scotland

    30%

    Real-life claims

    If you are one of the thousands of people who is putting their home insurance to good use, you may be interested to know that  over a 12 month period one in three home insurance claims with AXA was for accidental damage – many of which involved children.

    Below are just a few funny reasons for having to make an accidental damage claim** which parents may know all too well:

    • “My son has spilt two pints milk all over my Apple MacBook.”
    • “My daughter has put my mobile phone in the washing machine.”
    • “My child was skating in the house and managed to rip one of the sofas.”
    • “My granddaughter left the hot tap running in the downstairs bathroom overnight.”
    •  “My grandson threw a hairbrush at the TV in the dining room, cracking the screen.”
    • “My child dropped my mobile phone down the toilet. I’ve tried to put it in rice etc. to dry it out but it’s completely dead.”
    • “My son was sick on the carpet, leaving it stained and smelling really bad.”

    Gareth Howell, Managing Director of Direct & Retail Partnerships at AXA Insurance said: “Mother’s Day provides the perfect opportunity not just for mothers but all parents to give themselves a well-deserved pat on the back, as we all know that even though children are wonderful they can also be a handful at times! This is why AXA offers our customers the ability to add accidental damage cover to policies if it is not already included it as standard.” 

     

    “We aim to help consumers throughout all stages of their lives, including when they decide to start or grow a family. Having the option to protect your home against accidental damage is a great way to provide peace of mind, meaning you can spend more time having fun with your children.”


    For more information on how AXA is celebrating Mother’s Day, including social competitions for mums and mums-to-be, make sure you visit AXA Insurance’s
    Facebook and Twitter pages.
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    Notes for Editors 

    *Statistics from AXA home insurance claims for policies including accidental buildings and damage cover and incepted or renewed between January 2014 and December 2015. All claims have a premium greater than zero and customer key. Data only includes settled claims with an incurred amount where loss date is before 1st July 2016 and within 365 days of policy year start date.
    **Examples from AXA Direct home insurance policies with a claim loss date of between 13th March 2012 and 15th July 2016. Data only includes settled claims with an incurred amount. Some responses may have been edited for clarity. Claims are based on individual circumstances, cover selected and policy type. Accidental Damage is an optional extra/add-on on selected AXA home insurance policies. To find out more please visit: http://www.axa.co.uk/insurance/personal/home/

     

    Enquiries

    Rebecca D’Cunha, AXA Press Office – pressoffice.ins@axainsurance.com / 01932 591 094