• AXA RoadSafe Report

    AXA RoadSafe Report

    AXA RoadSafe report reveals that nearly 33,000 children have been killed or seriously injured on Britain’s roads in the last 10 years.

    Today (Tuesday, June 18) AXA have published the 2013 AXA RoadSafe: Facts About Road Accidents And Children report.

    The report’s release marks 10 years since the publication of the AA Motoring Trust report into child accident rates, which hasn’t been replicated until today. In that time, 32,849 children have been killed or seriously injured on Britain’s roads.

    Today’s report, which is produced in conjunction with RoadSafe – a collection of the country’s leading authorities on road safety – aims to identify ways to improve the road safety standards for children in the UK rather than simply to highlight issues.

    Committed to safety on the road, AXA has joined forces with RoadSafe, Road Safety GB, Road Safety Analysis, The Good Schools Guide and Colas to improve the road safety standards for children in the UK. As a result, the Local Road Safety Rating will launch in August 2013 to further efforts around understanding our local road safety requirements.

    Adrian Walsh, founder of road safety lobbying group RoadSafe, commented:

    “Parents often ask for guidance on how best to keep their children safe on our roads. They need to know when and where they may be at risk, whether travelling in cars, walking, cycling or playing.  This report helps to put these risks into context.”

    James Barclay of AXA commented:

    “AXA is passionate about road safety and the number of children at risk during their journeys to and from school remains far too high. We all have a role to play in helping to bring down these casualty numbers. We hope that the new information we are making available to parents and schools will help to develop an increased level of understanding of the factors that are contributing to these numbers and ultimately bring them down.”

     Download and view the AXA RoadSafe Report here (PDF 6714 KB)