When different generations come together, we thrive

We all bring something different to the table

When different generations come together, it reminds us how much we have in common and how much stronger we are when we support each other. At AXA, we’re here for our customers and colleagues when it matters most, helping people, families and communities to move forward.

Bringing generations together through unforgettable experiences

Watch as two cancer survivors from different generations support each other through the Three Peaks Challenge alongside outdoor adventurer Sam Culley, while Jordan Stephens mentors an aspiring business-minded musician. Sport has a special way of bringing us together, with 55% of Brits saying it’s one of the things that unites us most. That’s why as the Official Training Partner of Liverpool FC, we help make a lifelong Reds fan’s dream come true with some memorable surprises and guests.

Will they complete the three peaks challenge together?

Mixing beats and business with Jordan Stephens

Liverpool FC’s new club signing

Why connecting generations matters more than ever

Vanessa Feltz and James Jordan sat on a park bench holding AXA-branded coffee cups

It’s easy to stay within our own age groups, but when we make connections with people from different generations, we open ourselves up to new ideas, fresh outlooks and friendships that can genuinely enrich our lives.

Vanessa Feltz

Our new research found that 42% of people say spending time with different generations gives them new perspectives, while 39% value the chance to share skills and knowledge.

And the benefits go beyond our personal lives. 80% believe sharing skills, knowledge and experience between generations at work can improve productivity and support economic growth.

Unlock the economic power of every generation

Britain is facing a growing skills challenge. Nearly one million young people are not in education, employment or training, and more than a quarter of job vacancies are proving difficult to fill because people don’t have the right skills, qualifications or experience.

Yet there’s a huge opportunity we could be missing. Our new report explores how we can bring generations together to tackle skills shortages, help young people get started, retain valuable experience and build a stronger workforce.

Four generations, different perspectives, stronger together

Age diversity brings fresh perspectives, sparks innovation, and opens doors for genuine learning between colleagues. Our latest research shows that 34% of people see diverse viewpoints as the biggest advantage of multi-generational teams, with 32% emphasising the power of knowledge-sharing. With colleagues aged 18 to 80, we’re building a workplace where every generation can thrive.

Grow your career at any age

Whether you’re starting out or looking to build on years of experience, our apprenticeship programmes are open to all[$generations_legal_disclaimer_1$], regardless of age or seniority. It’s a great way to learn new skills, gain a recognised qualification, or take your career in a new direction. In 2026, over 200 colleagues are growing their potential through apprenticeships.

Thrive at every life stage

We’re dedicated to supporting colleagues’ wellbeing through a range of initiatives, ensuring everyone can thrive at every life stage. Our commitments include being menopause-friendly accredited, offering over-40s health checks, and providing safe spaces like the men’s cafés to foster connection and support.

A workplace for everyone

We’re proud to have been the first insurer recognised as an Age-Aware Accredited Employer, by 55/Redefined. This recognition highlights our commitment to creating an inclusive workplace, from recruitment to development. And our partnership continues to ensure colleagues of all generations thrive.

Would you like to join us at AXA UK?

AXA Insurance. Helping all generations thrive

Health
Insurance

Cover up to three generations on one plan, even loved ones living elsewhere

Car
Insurance

Support that moves with you, from new adventures to years on the road

Home
Insurance

From your first pad to your forever family home, we’ve got you covered

Business
Insurance

Trusted cover for business owners at any age

Landlord
Insurance

Whether it’s your first property or you’re a seasoned landlord, we’re here for you

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