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Emotional marketing: why it matters

Marketing and brand

4 July 2018

Why brands are tuning in to customers’ emotions – and how you can too

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Marketing for Tradesmen

Marketing and brand

16 November 2018

As a tradesman, you only get one chance to make a good first impression. Here’s AXA’s handy tips on how to boost your public image through marketing.

how to make the most of the retail space
How To Make The Most Of Your Retail Space

Marketing and brand

13 November 2018

AXA speaks to an expert, interior designer Lynne Lambourne, to find out what small retailers can do to really get the most out of their shop space.

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Lessons you can learn from John Lewis

Marketing and brand

7 November 2018

How can you mimic the festive success of the John Lewis Christmas ads?

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5 lessons startups can learn from Nike

Marketing and brand

4 July 2018

From the back of a car to a billion dollars, Nike is a startup success story

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How to cash in on wedding season

Marketing and brand

5 June 2018

How could some unlikely businesses make the most of this wedding season?

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Ten SEO tips for small businesses

Marketing and brand

24 May 2018

Get to grips with search engine optimisation in our quick-start guide.

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Marketing: the new traditions

Marketing and brand

15 February 2018

Build your brand identity online using traditional marketing techniques.

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What can SMEs learn from McDonald’s?

Marketing and brand

12 February 2018

Could taking a leaf out of big brand marketing plans help your small business?

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Is Amazon going traditional?

Marketing and brand

2 February 2018

By opening more physical retail stores, is Amazon embracing tradition?

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Marketing: is newer always better?

Marketing and brand

2 February 2018

Traditional versus modern marketing methods: what's right for your business?

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How to set up a Facebook ad campaign

Marketing and brand

11 December 2017

Get set up with Facebook advertising with our step-by-step guide.

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How to set up a Twitter ad campaign

Marketing and brand

11 December 2017

Get set up with Twitter advertising with our step-by-step guide.

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How to set up an Instagram ad campaign

Marketing and brand

11 December 2017

Get set up with Instagram advertising with our step-by-step guide.

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How to create festive window displays

Marketing and brand

30 November 2017

In retail's most competitive season, here's how your store can stand out.

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How to increase footfall over Halloween

Marketing and brand

27 October 2017

From spooky storefronts to wince-inducing window displays...

Inspiration and Motivation
Entrepreneurs Recommend: Inspiration & Motivation

Motivation and fun

17 October 2017

Where do successful entrepreneurs get their inspiration? AXA asked entrepreneurs to recommend the top apps, books and resources to inspire your business.

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Can we learn from retailers of the past?

Marketing and brand

26 July 2017

Could the Victorians help make us better retailers in the 21st Century?

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How can your business win at Wimbledon?

Marketing and brand

11 July 2017

Serve up some big wins for your small business at Wimbledon this year