AXA and Liverpool FC 

Great fans are what make a club. And there’s no club like Liverpool FC. We’ve proudly partnered with the club for five years. And, as the Official Training partner, we want to take you behind the scenes of the AXA Training Centre, share new footage of the Reds and help get some of you to a game.

AXA and Liverpool FC present: Insurance Challenges

Confidence levels are high as Liverpool FC Men’s and Women’s teams take on a series of challenges. Who avoids the obstacles and protects what matters most to their team? And who remains cool under pressure?

Who has the most accurate shot? Gomez, Melo or Phillips?

Emma Koivisto and Leighanne Robe go head-to-head

Who will be crowned best defender? Koivisto or Robe?

Singing ‘You’ll Never Walk Alone’ is a statement of hope, pride, and togetherness, through the good times and bad. Those four words also sum up our mission to protect and support our customers at every stage of their life. We want to help them feel confident – that’s why we say, ‘Know You Can’. 

Strap in as Elliot and Origi get taken for a ride with Ox and AXA

We hid some cameras, planted some actors, and let Ox in on the secret prank. We asked Harvey and Divock to create a fictional car insurance advert with some unusual requests. How will they react?

From road trips to Anfield to food shops before the big game, you can drive with confidence thanks to AXA Car Plus Insurance.

The Team Behind the Team

AXA and Liverpool FC share the belief that success begins off the pitch. That’s why we’re Liverpool FC’s Official Training partner, because we know that training for success is a collective effort, from what happens behind the scenes to everyone involved.

We’ve teamed up with Paddy McGuiness to discover how local businesses are part of the Liverpool FC community. 

Find out how AXA makes things a bit easier for small businesses with our free online resource hub: Business Guardian Angels

Watching Liverpool FC and Liverpool FC Women’s play

We have a small number of tickets to help get some of you to a game. Follow our social media channels and take part in the social media competitions for a chance to win. T&Cs apply.

Life at AXA for Reds fans

We support everyone at AXA so they can reach their full potential. And we’ve created a working environment built on trust, respect, and kindness so everyone can be themselves and thrive. 

We sat down with Ken Kittoe, a major Reds fans, to talk about Diversity, Dancefloors and Never Walking Alone.

Ken Kittoe

Diversity, dancefloors and never walking alone: an interview with AXA D&I Manager

AXA Training Centre

The AXA Training Centre, based in Kirkby, brings together the club’s youth and First Team football operations on one site. The state of the art 9,200sqm facility forges a pathway of improvement, progress and success.

Go behind the scenes at the AXA Training Centre with a guided tour by Alex Oxlade-Chamberlain.

How we can help you

We’re here to help make your life better and safer. Whether it’s supporting you with the right car or home insurance, protecting your much-loved business, or helping to look after you and your family’s health. We’re here for you. And if you like what we stand for, why not come and join us?