Know You Can

Self-belief drives every journey

We are all striving to live better lives on many fronts. Like our health, our lifestyles, our homes, our careers and our families’ safety. That can seem overwhelming. But, with the right expertise, support and technology, all your goals are achievable. That’s why we say, “Know You Can”.

Sharing Makes Us Stronger

Life can get on top of all of us. It could be that overwhelming pressure to perform. Or sometimes the world just feels like a big and lonely place. When times get difficult, it’s good to talk and share how you’re feeling.

Tackling Climate Change

To help us all live more sustainably, we’re funding research to forecast the impacts of climate change. We’re also working on policy initiatives for sustainable living and cutting our own use of energy.

Unlocking The Future of Driving

We can all agree that our cities could be safer, more accessible and efficient. That’s why we’re helping to develop autonomous vehicles and working with the government to shape laws ready to embrace them…

We’re continuously striving to make your life better and safer
Below are just some examples of how

Empowering women


18 December 2019

We’re making a stand for greater inclusivity and gender equality

Liverpool Football Club foundation coaches with children as part of the Head Coaches initiative
Sharing makes us stronger

Claudio Gienal in


8 October 2019

Our CEO, Claudio Gienal, discusses the 'Sharing makes us stronger' campaign and the AXA Head Coaches initiative with the Liverpool Football Club Foundation

Headshot of Dr Mark Winwood, Director of Psychological Services for AXA PPP Healthcare
The psychology of sharing

Dr Mark Winwood in


27 September 2019

Dr. Mark Winwood isn’t just an experienced mental health professional, he’s also our resident Director of Psychological Services. We asked him one simple question, ‘Does sharing a mental health worry, or problem, really help us deal with it?’ The answer is much simpler than you think.

Action Nan on beach with litter picker and recycling bag
Action Nan's war on plastic waste


31 July 2019

A recent study found that by 2050, plastic will be responsible for up to 13% of the total ‘carbon budget’. Enter Pat AKA 'Action Nan', joined by climate scientist, Marta, who is working with AXA’s Research Fund to tackle climate change.

Man with child on his lap using a laptop computer
Diversity is what makes us great


22 July 2019

These values are absolutely integral to everything we do.

Nick Easey and Ryan Smith by side of pitch
The fathers breaking the silence around male suicide


19 July 2019

Two men whose sons killed themselves are talking to young footballers about the importance of sharing their problems

Dementia sufferer Anne sat on Motiview bicycle with care worker Zoe by her side
Beating dementia: the bike tech that gives a new lease of life


28 June 2019

Virtual cycle tours of much loved places – or explorations of new ones – boost health and start conversations.

Apartments on street
How should we build Britain’s future homes?


20 June 2019

AXA has partnered with the think-tank Demos to understand how to tackle the UK housing crisis not just by building more homes, but by building homes suitable for future communities.

Two ladies from The Bluetits Open Water Swimmers in the sea off the Pemrokeshire coast


27 May 2019

Find out how Sian and Sam have improved each other’s wellbeing, through the unlikely pursuit of cold water swimming!