AXA and Avantia Group announce multi-year extension to partnership

28 October 2025

Posted in Partnerships

AXA and Avantia Group have announced a multi-year partnership extension

The deal sees AXA continue to provide capacity for Avantia's large and high-growth customer base

AXA UK has today announced the renewal of its partnership with Avantia Group in a new multi-year deal. The deal sees AXA continue to provide capacity for Avantia's Homeprotect customers.

AXA and Avantia first partnered in 2012 and the extension signals the strength of the long-standing relationship between the two brands, with AXA being a lead insurers and Homeprotect being the market leader in non-standard home insurance.

This ongoing relationship signals our commitment to the market and the value we see in impactful partnerships. I’m looking forward to working closely with Avantia Group so that together we can continue to deliver positive experiences for home insurance customers.

Alain Zweibrucker, CEO at AXA Retail

Non-standard is a large part of the UK home insurance market, and as the market leader we still see huge growth potential. AXA’s backing has given us the strongest foundation to build other capabilities across the value chain, with agile, tech-enabled platforms and an industry-first, AI-driven claims model. We look forward to developing our relationship with them further over the next five years.

Mark Eastham, CEO at Avantia Group