Backseat Boss

Introduction to Backseat Boss

AXA’s Fun & Educational Road Safety Initiative for KS1, KS2 & SEN Pupils

Boy and girl wearing seat belts

What is Backseat Boss?

Backseat BOSS is a new educational initiative from AXA, aimed at improving road safety through schools.

AXA’s research shows that 85% of drivers admit to dangerous driving habits1, putting themselves and others at risk.

By equipping pupils with the knowledge and confidence to talk about safer driving behaviours at home, we can create a ripple effect that reaches beyond the classroom – encouraging better habits behind the wheel and making our roads safer for everyone.

We make road safety rules stick, with -

  • Fun games and activities for the classroom
  • Simple, memorable safe driving rules
  • All lesson materials provided

For schools

Backseat Boss is:

  • Aligned to the PSHE Programme of Study
  • Easy to implement, with all materials provided
  • Available at no cost to your school

What do you need to do to run your session?

  • Decide if you would like to run your session in a classroom or an assembly. Then download the relevant pack.
  • The slides, scripts and lesson plans will guide you through your session. The behaviour flashcards, traffic lights, safe or danger cards, and the bingo video and card, will help you play the games. Please note that the steering wheel cutout and sunglasses cutout are optional.
  • Finally, we have provided a certificate to reward your pupils with upon completion of the session.
Download an Info-Pack

For parents

Backseat Boss is a great way to:

  • Discuss road safety at home
  • Teach good behaviours that last a lifetime
  • Reflect on your own driving, too!

For local authorities

Backseat BOSS is a great way to:

  • Support public safety goals
  • Support schools in your area

With no further funding required from schools. Please download our info pack and share it with schools in your local area.

Download an Info-Pack

Safer Driving Quotes

“Thank you again for such a valuable and enjoyable learning experience. It made a lasting impression on our pupils, and we are very grateful for the opportunity to be involved.”
David
Headteacher
Heath Primary School
“The programme is engaging and very much aligns with our school curriculum, in particular the Personal, Social, Emotional Development. The programme provides a clear, structured approach that is accessible for Teachers and impacts pupils and their families.”
Sam Perryman
Headteacher
Oakley School
“The Back Seat Boss initiative has helped our children understand the key principles of safe driving and supported them in challenging unsafe habits. The materials provided were well-suited to the different age groups and the children thoroughly enjoyed the learning through the activities, games and competitions.”
Andy Holmes
Headteacher
Hollyfield Primary School
“I am excited to be a back seat BOSS at home”
Grayson S
KS2 pupil
and Backseat BOSS!
“I was proud of myself because I could remember what the BOSS stood for”
Jacob
KS2 Pupil
and Backseat BOSS!
“I felt happy because I can now tell Mum what to do!”
Priya-Rose
KS2 Pupil
and Backseat BOSS!

Are you ready to join our safer driving movement?

Contact the team with any questions at saferdriving@axa-insurance.co.uk

Qualifiers

1 AXA survey conducted by One Poll of 2,000 UK drivers between and November 2024