Backseat Boss

Introduction to Backseat Boss
AXA’s Fun & Educational Road Safety Initiative for KS1, KS2 & SEN Pupils

What is Backseat Boss?
Backseat BOSS is a new educational initiative from AXA, aimed at improving road safety through schools.
AXA’s research shows that 85% of drivers admit to dangerous driving habits1, putting themselves and others at risk.
By equipping pupils with the knowledge and confidence to talk about safer driving behaviours at home, we can create a ripple effect that reaches beyond the classroom – encouraging better habits behind the wheel and making our roads safer for everyone.


Gallery
We make road safety rules stick, with -
- Fun games and activities for the classroom
- Simple, memorable safe driving rules
- All lesson materials provided


For schools
Backseat Boss is:
- Aligned to the PSHE Programme of Study
- Easy to implement, with all materials provided
- Available at no cost to your school
For parents
Backseat Boss is a great way to:
- Discuss road safety at home
- Teach good behaviours that last a lifetime
- Reflect on your own driving, too!
Safer Driving Quotes
Are you ready to join our safer driving movement?
Contact the team with any questions at saferdriving@axa-insurance.co.uk
Qualifiers
1 AXA survey conducted by One Poll of 2,000 UK drivers between -th November 2024