Winter-proofing your mobile business

Winter is coming, but it doesn't mean your customers are cooling off

Transport and logistics

8 November 2016

Summer is likely the best time for your mobile businesses, but how do you make sure business still thrives in winter?

Chilly winter months mean lower footfall and a potential slump in profits, but having a strategy to maximise your sales potential during the winter can ensure your takings remain up while the temperature is down.

Here are some tips to keep your customers delighted – no matter what the weather brings.

Think about Christmas in spring

The average turnover for Christmas market stalls is much higher than most regular markets. According to a recent study by the National Association of British Market Authorities (NABMA), stallholders at Christmas markets can expect a turnover between £1000 and £3500 per day compared to the £700 standing market average. If you want to book a pitch, do it early. It's common for applications to close around April or May.

Install an awning

People will be more inclined to stay and browse if there's an awning to protect them from the rain. In a surprise shower your awning might even bring customers to you, if there's nowhere else for them to duck out of the downpour. If you own a food truck, consider putting a plastic table and chairs somewhere sheltered so that customers have a place to sit and enjoy their snack.

Seasonalise your offering

Starbucks is famous for its seasonal drinks, such as its classic pumpkin spice latte, served in distinctive red cups. Sales are generally high for Starbucks during their last quarter, so take a leaf out of their book and offer your signature product with an autumnal or Christmassy twist. Quirky festive packaging can catch the eye and boost word of mouth so try out some packaging or bags that are a little different and will work as a marketing tool.

Bring your business to your customers

As a mobile business you're used to going where the people are, and during winter that's inside. If you own a food truck you should consider branching out into deliveries so that people can enjoy your food without leaving the office. Events catering is also a good way to expand your business, especially during Christmas party season. If you sell gifts or clothing, consider setting up an online shop on Etsy or through Notonthehighstreet.com so that people are still able to browse your goods on their lunch break, but from the warmth of their desk.


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