• AXA and rradar set to disrupt delivery of legal advice with innovative machine learning app

    March 9th 2017. Posted in Corporate

    AXA Insurance has teamed up with legal experts rradar to launch a world first in legal and risk advice, powered by IBM Watson technology.

    Initially focusing on the UK market, ‘Grace’ is a machine learning-driven app which engages businesses directly with a virtual assistant to deliver the knowledge and experience of legal and risk management experts. 

    The intuitive and interactive nature of the app will bring extensive legal and risk expertise direct to business customers, helping to educate and empower them in their risk management. 

    Launched on 9 March, the rradar app will initially be available exclusively to AXA customers registered for online support through their AXA Management Liability product. 

    The first module will cover two of the traditional and significant learning burdens for most UK businesses - HR practice and employment law. This will be quickly followed by legal and risk modules such as health & safety law, corporate manslaughter, property law, environmental law, waste management duties and contract law. The app will be continually developed to anticipate and react to changing customer needs and legal landscape.

    The machine learning technology provided by IBM Watson ensures that the more AXA’s customers use the rradar ‘Grace’ app the more intelligent it becomes in delivering straightforward and relevant content.    

    rradar will be delivering video content, online training and documents as well as other dynamic features regularly to build knowledge for customers and deliver a unique user experience.  

    Dougie Barnett, head of customer risk management, AXA Insurance commented: “We are delighted to be able to provide this exciting and innovative offering to our customers. Traditionally, good legal advice is costly and for many small businesses, difficult to access but with the rradar ‘Grace’ app, we are demystifying and simplifying the process by helping and educating our customers through their smart phones to prevent issues happening in the first place whilst still being there should the worst happen.”

    Gary Gallen, CEO & Founder, rradar commented: “I believe that this has the potential to be the first truly disruptive application of technology in legal services. Almost every other profession or industry has adapted and benefited from the rapid development of technology but to date, the legal profession has remained largely removed.

    “The introduction of ‘Grace’ will bring legal expertise direct to those small businesses that need it most and I believe that this is just the start of a broader revolution of how legal advice is accessed and administered.

    “The rradar in-house design and technology team works alongside our various legal teams and gains a unique insight into real, everyday customer needs. When that is added to our teaching and education teams, it means that we will continue to blend, design and deliver the frontline services customers are asking us to provide.” 

    AXA’s customers will be able to have many of their legal questions answered either at the touch of a button or simply by asking ‘Grace’ a verbal question. Some of the topics covered as the app develops include: 

    Handling disciplinary/grievance/redundancy/TUPE

    Tackling under/poor performance, unfair dismissal, settlement agreements, tribunals    

    National/living wage, sick pay, holiday entitlement, maternity and paternity rights

    Discrimination in the workplace

    Apprentices/agency worker rights  

    Contracts of employment/recruitment/gender gap reporting                  

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    Legal Notes 

    About AXA

    The AXA Group is a worldwide leader in insurance and asset management, with 166,000 employees serving 107 million clients in 64 countries. In 2016, IFRS revenues amounted to Euro 100.2 billion and IFRS underlying earnings to Euro 5.7 billion. AXA had Euro 1,429 billion in assets under management as of December 31, 2016. In 2016 Interbrand ranked AXA the 1st insurance brand worldwide for the 8th consecutive year.

    In the UK AXA operates through a number of business units including: AXA Insurance, AXA PPP healthcare and AXA Ireland. AXA employs over 10,000 staff in the UK.

    The AXA ordinary share is listed on compartment A of Euronext Paris under the ticker symbol CS (ISN FR 0000120628 – Bloomberg: CS FP – Reuters: AXAF.PA). AXA’s American Depository Share is also quoted on the OTC QX platform under the ticker symbol AXAHY.

    The AXA Group is included in the main international SRI indexes, such as Dow Jones Sustainability Index (DJSI) and FTSE4GOOD.

    It is a founding member of the UN Environment Programme’s Finance Initiative (UNEP FI) Principles for Sustainable Insurance and a signatory of the UN Principles for Responsible Investment.


    rradar Ltd 

    Founded in 2012 by Gary Gallen, a 25 years plus legal expert, rradar has a clear mission to change the perception of lawyers and to demystify the law in order to help business owners prevent issues in the first place. rradar is ‘breaking the rules of law’ by sharing knowledge.

    rradar navigates risk and reward challenges for entrepreneurs and businesses by reframing the law and risk management. We design advice and training with cutting edge technology delivery to show people what they can do, not what they can’t do. Not telling people what to do but showing them how. 

    rradar is a UK law firm, operated through separately constituted and regulated legal entities in the Legalosophy group. 

    rradar Limited (company number: 07738271) is a licensed body authorised and regulated by the Solicitors Regulation Authority (“SRA”) under licence number 608114. rradar Limited is included on the register maintained by the Financial Conduct Authority (“FCA”) under reference numbers LS 608114 and LS 636321 for its respective Hessle and Leeds offices. rradar is licensed to carry on insurance mediation activity, which is broadly the advising on, selling and administration of insurance contracts. 

    rradar (Scotland) Limited (company number: SC519039) is a licensed body recognised and regulated by the Law Society of Scotland (“LSS”) under licence number 50480. rradar (Scotland) Limited is included on the register maintained by the FCA under reference number LSS 50480. rradar (Scotland) Limited is also licensed to conduct incidental financial business, allowing it to carry on insurance mediation activity.


    IBM Watson Solutions

    Watson represents a new era in computing called cognitive computing, where systems understand the world in a way more similar to humans: through senses, learning, and experience. Watson continuously learns from previous interactions, gaining in value and knowledge over time. With the help of Watson, organisations are harnessing the power of cognitive computing to transform industries, help professionals do their jobs better, and solve important challenges.