Vicki Joshi appointed Customer and Brand Director

Vicki Joshi is appointed as Customer and Brand Director of AXA UK & Ireland
Vicki joins from KPMG where she was Customer and Digital Director for four years
This new role will focus on AXA’s customer experience and brand strategy

AXA UK & Ireland has announced the appointment of Vicki Joshi as Customer and Brand Director. This is a new role for the business and will see Vicki further developing AXA’s customer experience and brand strategy.

Vicki joins from KPMG where she spent the last four years working with insurance clients, including AXA UK & Ireland, to help define their customer strategies and measurement frameworks, transform their omni-channel journeys and embed customer-centric ways of working. Before KPMG, Vicki led the Customer Strategy and Experience Design practice at Nunwood where she worked with world-leading brands across a number of sectors.

Vicki will start on 10 May 2021, and report into Claudio Gienal, CEO, AXA UK & Ireland. She will also join the Extended Management Committee.

I’m delighted to welcome Vicki to the business and I’m looking forward to working with her on our brand strategy and customer first approach. We want to provide the best products and services for our customers, and Vicki’s extensive experience will be a real asset in helping us achieve this.

Claudio Gienal, Chief Executive Officer at AXA UK & Ireland

Having worked with AXA in my previous role, I am excited to be able to get deeper into the customer strategy and work with the brilliant teams within the business to raise the heights that have already been achieved.

Vicki Joshi, Customer and Brand Director at AXA UK & Ireland

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Legal notes

About AXA UK

AXA Insurance UK plc registered in England and Wales under registered number 078950 and authorised by the Prudential Regulation Authority and regulated by the Prudential Regulation Authority and the Financial Conduct Authority under Financial Conduct Authority registration number 202312. Registered office is 20 Gracechurch Street, London, EC3V 0BG.

AXA UK is part of the AXA Group, a worldwide leader in insurance and asset management, with 147,000 employees serving 94 million clients in 50 countries. In 2023, IFRS revenues amounted to Euro 102.7 billion and underlying earnings to Euro 7.6 billion. AXA had Euro 844 billion in assets under management as of December 31, 2023.

In the UK & Ireland, AXA operates through a number of business units including: AXA Insurance, AXA Health and AXA Ireland. AXA UK & Ireland employs around 10,000 staff.

Important legal information and cautionary statements concering forward-looking statements

Certain statements contained herein may be forward-looking statements including, but not limited to, statements that are predictions of or indicate future events, trends, plans, expectations or objectives. Undue reliance should not be placed on such statements because, by their nature, they are subject to known and unknown risks and uncertainties and can be affected by other factors that could cause AXA’s actual results to differ materially from those expressed or implied in such forward looking statements. Please refer to Part 5: “Risk Factors and Risk Management” of AXA’s Universal Registration Document 2022, for a description of certain important factors, risks and uncertainties that may affect AXA’s business and / or results of operations. AXA undertakes no obligation to publicly update or revise any of these forward-looking statements, whether to reflect new information, future events or circumstances or otherwise, except as required by applicable laws and regulations.

AXA UK & Ireland appoints Vicki Joshi as Customer and Brand Director