Liverpool FC players host fitness class as part of new AXA campaign

12 May 2021

Posted in Partnerships

  • AXA’s LFC Challenge will see Liverpool FC players host a 15-minute virtual fitness class
  • Players from across both the men’s and women’s teams will encourage people to get moving
  • The training session kicks off AXA’s #TeamBehindTheTeam campaign
  • The campaign is fronted by TV star Paddy McGuinness

AXA, Official Training Partner to Liverpool FC, is today launching the LFC Challenge, a 15-minute virtual workout session with some of Liverpool FC’s players from across both the men’s and women’s teams. The session will feature exercises specially designed by Liverpool FC coaches to get people moving and improve fitness.

Liverpool FC players Neco and Rhys Williams, Fabinho and Liverpool FC Women’s players Kirsty Linnett, Rachel Furness and Rachael Laws will lead participants through warm-up, work-out and cool-down routines and offer their support along the way.

This unique virtual training session provides a behind-the-scenes look at how Liverpool FC players train and kicks off AXA’s #TeamBehindTheTeam campaign, which showcases the crucial role of those who provide support off the pitch.

TV star Paddy McGuinness will front the 12-month campaign as he explores life at Liverpool FC, meets the people who support the success of the Liverpool FC players and chats to a die-hard Liverpool FC fan.

“Most people know that staying healthy and looking after their wellbeing is important, but many feel they don’t have the time or may need a nudge. So, we joined up with some of the players from the men’s and women’s teams to help.

“This training session is aimed at everyone and gives a glimpse into the fitness regime of these elite sportspeople. We’re excited to launch the #TeamBehindTheTeam campaign and look forward to sharing a behind-the-scenes view over the rest of the season and beyond of Liverpool FC and the people who do so much to make it one of the most successful clubs in the world.”

Barney Bailey, Head of Brand and Sponsorship, AXA UK & Ireland

AXA’s LFC Challenge goes live on 12 May.