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  • Brand and marketing
    Brand and marketing

    Entrepreneurs recommend: Marketing and branding resources

    Apps, books and resources to improve business branding

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    Being a successful entrepreneur takes courage, determination, and definitely a bit of confidence and salesmanship.

    But how do top entrepreneurs learn how to market themselves effectively?

    Any small business needs a strong brand, so we asked real entrepreneurs for the go-to resources they use day in and day out to learn how to best present their brand in the marketplace.

    From the best branding books to popular marketing podcasts, take a look at their recommendations* below.

    Podcasts

    Podcasts and tutorials

    Monthly podcast listeners have increased by 75% on 2013 figures, a trend which is expected to continue in 2017 and beyond. And what’s more, there’s a host of podcasts out there designed to help you improve your marketing and branding skills.

    Unemployable

    Advice for entrepreneurs on creating an impact through building an audience first, then creating a product second.

    Hear the podcast

    “I learned the power of being liked, known and trusted by an audience. Build your audience, then decide what to produce and sell - you'll know what that is because your audience will have told you.”

    - Gary Smith, Business Consultant
    The Gary Smith Partnership | LinkedIn


    YouTube

    Massive video sharing platform and one of the most visited websites in the world.

    Go to YouTube

    “I use YouTube to check out various marketing and branding ideas and videos from top industry professionals.”

    - Sandip Shembi, Artist
    Art by San B | Twitter

    Books

    Books

    Head to your local bookstore or type ‘marketing books’ into Google and chances are you won’t be short of a few thousand options. So how do you separate the good from the bad and the downright ugly? Our entrepreneurs recommend their favourite book son marketing and branding.

    Best Business Practices for Photographers by John Harrington

    Best practices in interacting with clients, negotiating contracts and licenses and business operations.

    More details

    “This book really helped me learn how to sell myself to the client and to price myself.”

    - Natalia Slepokur, Photography
    Slepokur Photography | Facebook


    Write to Sell: The Ultimate Guide to Copywriting by Andy Maslen

    A concise and practical guide to creating words and copy that will help you sell effectively.

    Find out more

    “Write To Sell is one of the first books I read when I started out as a copywriter. It not only helped me become a better writer, it helped me make more money too.”

    - Derek Howie, Copywriter
    Howie Writes | Twitter


    The Challenger Sale by Brent Adamson

    Guide to marketing which states there are five types of salesperson – it's the ones that challenge the customer that are consistently successful.

    More info

    “This book taught me that it's not what you sell, but how you sell that wins deals.”

    - Gary Smith, Business Consultant
    The Gary Smith Partnership | LinkedIn

    Apps

    Apps

    If you’re looking for marketing and branding advice for your business, there’s an app for that. Check out the top business and marketing apps our entrepreneurs use to help their brands succeed.

    Photoshop

    Popular photo editing tool used around the world by skilled designers and those just starting out alike.

    More about Photoshop

    “I use photoshop to create marketing tools such as logos, adverts for magazines and edit images for social media and the website.”

    - Sandip Shembi, Artist
    Art by San B | Twitter


    BombBomb

    Email marketing platform which allows you to embed video messages into marketing emails.

    Check out BombBomb

    “Be different. Get genuine engagement with your customers and prospects when you send an email.”

    - Gary Smith, Business Consultant
    The Gary Smith Partnership | LinkedIn

    Websites

    Websites

    While we’ve all got sites we check every day for news, entertainment or social media, there are countless small business websites out there for marketing advice too. So what sites do our entrepreneurs recommend to help them market their businesses effectively?

    Fiverr

    A freelance services community and marketplace featuring writers, designers, voice over artists and other freelance services.

    Visit Fiverr

    “The easiest, most cost-effective way to employ someone for one-off or ongoing needs to either put a campaign together or a customer presentation. I save hours!”

    - Viv Edwards, Interior Designer
    Edwards McCoy Ltd


    MailChimp

    A marketing and email platform allowing you to automate marketing campaigns and design and send emails.

    See more

    “I use MailChimp to design and send out marketing newsletters to my database of potential clients.”

    - Natalia Slepokur, Photography
    Slepokur Photography | Facebook


    Digital Photography School

    Daily tips, resources and tutorials on marketing and branding, designed to help you take photography skills to the next level.

    Find out more online

    “Digital Photography School is always a go-to resource for photography and business tips.”

    - Ally Clark, Photographer
    Giddy Aunt Photos | Facebook

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  • Running a business isn't easy – protecting it is

    Not every entrepreneur is the same, so why should your insurance be?

    We know one size doesn’t fit all when it comes to business insurance. That’s why, with AXA, you can tailor your cover to meet your needs. Get a quote online and you’ll also save 10%.


    Find out more about insurance for entrepreneurs


  • *All recommendations are from third party sources. AXA is not affiliated with any resources mentioned in their article and takes no responsibility for the information provided by third party sources.