AXA and Liverpool FC
The Official Training Partner of Liverpool FC
We know that feeling confident on the pitch starts with preparing properly in training which is why we’re proud to be the Global Training Partner of Liverpool FC. From the world-class facilities at the AXA Training Centre to the thunderous roars of Anfield, our partnership is a testament to the power of belief, teamwork, and dedication.
We support both the men’s team at the AXA Training Centre and the women’s team at the AXA Melwood Training Centre which means we can share behind-the-scenes access to your favourite players.
Check out the teaser for our latest content series, Player Portraits, where we get your favourite players and backroom staff to try something new with confidence.
Stay Fan Fit with our LFC Competitions
It’s not just the team that gets our support though. We’ll keep you fan fit by treating our lucky winners to prizes like official kit, tickets, training centre tours and more.
Check out our recent winners
- February: Neil and Jason all won 2x LFC Legends Match Tickets
- February: David from Liverpool won a Junior Buddy Mascot Experience for Eva at the LFC Legends Charity Match on Instagram
- March: Nadine from Liverpool and Joanne from Leigh won two tickets to LFC v Everton on TikTok
- April: Terri and her daughter Nancy from Liverpool won 2x Tickets to LFCW v Everton
Could your name be up here next?
Next season, we’ll be giving away more match tickets, signed merch, opportunities to tour the AXA Training Centre, mascot experiences and more!
Follow us to enter:
April winner, Terri, at LFCW v Everton game
March winner, Nadine, at the LFC v Everton game
February winner, Eva, at her Buddy Mascot Experience
February winner, Liam, at the LFC Legends Match
February winner, Jason, at the LFC Legends Match
February winner, Neil, at the LFC Legends Match
December winner, Leah, at the West Ham v LFC game
October winner, Shelley, at the LFCW v Man City game at Anfield
Supporting the community with LFC Foundation
As part of our ongoing relationship with LFC, we also support the LFC Foundation in their efforts to create life changing opportunities for children and young people. In the past, we’ve sponsored the annual LFC Legends Match, with all proceeds from the event going towards the LFC Foundation.
This year our LFC Legends vodcast helped promote the game and encourage more people to buy tickets.
Fan zone
We had great fun with the fans at the last LFC Legends match in March 2023. We had games for fans of all ages and donated £1 to the LFC Foundation for every person who played, which raised an extra £650 for the Foundation.
The Official Training Partner of Mums
Being a mum is busy! You care for everyone else first, usually put yourself last, and often deprioritise exercise for loads of reasons, from being time-poor to fear of judgement. We’d like to help with some small steps to living a healthier life, both physically and mentally.
That’s why we’ve partnered with the Walking Football Association (WFA) to provide funding for women’s walking football teams. This will help to buy new equipment, hire pitches for training, start new clubs and ultimately provide more spaces for women to get together and try walking football.
Let LFC’s backroom staff inspire you to run a winning business
How to build a winning team
Alex Inglethorpe, LFC Academy Director, gives his tips to build a winning team.
How to achieve your business goals
Jordan Kevan, LFCW Performance Analyst, gives his insights on achieving a goal.