Starting a gardening business isn't an obvious move for an IT professional, but switching from computers to compost was a no-brainer for go-getter Gaynor Lane when she took voluntary redundancy from her job. All it took were some words of encouragement from her husband, an advert in the local paper, and bags of enthusiasm: The Garden Girl was bedded in before Manchester knew what hit it.
We coaxed Gaynor indoors for a few minutes to share her experiences for other entrepreneurs looking to grow their own business.
If you have a passion, find out how you can make it work as a business. Don’t hold yourself back, go for it 110%, and do it sooner rather than later. I should have done this years ago.
Saying no to customers. It really is difficult because I want to help everyone, but time is a limiting factor and you simply can’t buy it.
Being an instant success. I wasn’t prepared for it. I had put all the work in beforehand, but you never quite know if your potential customer base is really out there, whether they'll find you or if they’ll even want to use you.
To keep it simple. I'll continue to improve my knowledge and skills, and enjoy myself – which is the main thing!
My husband, who's been in business since he was 18, said, “you love gardening right? Then you won’t fail. If you think big, you get big. If you think small, you stay small.” I hate to admit it, but he was definitely correct!
Within the first week! I placed an advert in the local paper and the phone didn’t stop ringing. After that, every job was like having a two-way interview. I had to ask myself: “Can I do the job? Do they like me? Do I like them?” It's important that we understand each other and communicate well because my customers are my colleagues, my bosses and my friends.
I want my customers to know that I give each and every one of them the best service I can. I treat people how I would like to be treated myself: with respect, punctuality, honesty and, of course, with a smile.
Offer something unique, if you can. Then you need a presence online to ensure your potential market knows you're out there, and a good pricing structure that's simple but fair, that you can apply instantly to each job. Above all else just go for it. There’s a lot to think about, but take it a step at a time and you will get there. Good luck!
“I've had my insurance with AXA since I set up my business. And I feel secure knowing they're always around to help when I need them.”
Running a business isn’t easy. Protecting it is.
Businesses start with a story. Protect yours. Tailor our business insurance to your needs. And got a business story to share? Share it using #AXABusinessStories.
Learn more about the pros and cons of each salon type and find the best for you.
Hiring An Intern: Insight For Small Business
Growth and strategy
5 October 2021
AXA’s marketing intern, Olly Buckley, shares some insight for small businesses who are thinking about taking on an intern.
How restaurants and cafés can get back to work safely
Re-opening your business
in
Back to Business
31 March 2021
What steps and precautions your café must take to reopen safely
How to write a business continuity plan
Growth and strategy
2 March 2021
What is business continuity planning (BCP)? Outline how your business will operate during an unplanned disruption with AXA’s handy checklist and template.
How small businesses are surviving lockdown
Back to Business
29 May 2020
Are you worried about your small business during lockdown? Maybe you’re self-employed and unsure about social distancing? AXA’s guide explains more.
How to take the nerves out of networking
Growth and strategy
1 May 2019
For many business owners, networking can feel like a necessary evil. Here, Wendy Harris, owner of WAG Associates, shares her top tips on making it less nerve-wracking.
