Kelly Jones: the rise of The Manchester Cakehouse

Growth and strategy

27 May 2016

For Kelly, founder of The Manchester Cakehouse, life wasn't always so sweet. After her partner suffered an accident, leaving Kelly as the sole breadwinner, Kelly was then made redundant. After months of job searching – and soul searching – she decided to pursue her passion and start a cake company from home.

Armed with strong self-belief, a creative approach to problem solving and the desire to make people smile, Kelly set about cooking up one of Manchester's most successful small businesses. We got chatting to Kelly recently about secret ingredients and how to keep customers coming back for more.

If you could give some advice to yourself five years ago, what would it be?
What’s been your biggest learning curve?
What was your most unexpected moment?
What plans do you have for your business?

 

Meet Kelly

“They're the most competitively priced, and knowing I have a dependable company as my safety net means I can be a little braver with my business.”

 

Who gave you the best piece of business advice, and what was it?
When did you realise your business was going to work?
How would you like to be remembered as a businessperson?
What tips do you have for anyone thinking of starting a business?

 

Starting a business isn’t easy. Protecting it is.

Businesses start with a story. Protect yours. Tailor our business insurance to your needs. And got a business story to share? Share it using #AXABusinessStories.