Reform School to sort out disrespectful drivers

Reform School to sort out Britain’s disrespectful drivers

AXA launches campaign to tackle the lack of courteous driving in the UK. AXA motor insurance has today launched a new campaign for members of the community to nominate someone they know who needs driving rehabilitation! The aim is to tackle unsafe driving in Britain face-on.

9 June 2011

Posted in Product

The worst nominees will be put through an intense driving ‘boot camp’, held at an advanced motoring school where they will learn how to drive respectfully. They will also be seen by a professional psychologist who will work through their problems on the road and try to understand what is behind their disrespectful behaviour.

Sarah Vaughan, motor underwriting director at AXA said, “AXA's reform driving school will challenge Britain's disrespectful drivers while overhauling their attitudes towards driving, making our roads a safer place.”

There are ten places available. The deadline for all applications is Thursday 30^th June, and all nominees who have secured a place at Reform School will be notified by Friday 8^th July.

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AXA Insurance UK plc registered in England and Wales under registered number 078950 and authorised by the Prudential Regulation Authority and regulated by the Prudential Regulation Authority and the Financial Conduct Authority under Financial Conduct Authority registration number 202312. Registered office is 20 Gracechurch Street, London, EC3V 0BG.

AXA UK is part of the AXA Group, a worldwide leader in insurance and asset management, with 147,000 employees serving 94 million clients in 50 countries. In 2023, IFRS revenues amounted to Euro 102.7 billion and underlying earnings to Euro 7.6 billion. AXA had Euro 844 billion in assets under management as of December 31, 2023.

In the UK & Ireland, AXA operates through a number of business units including: AXA Insurance, AXA Health and AXA Ireland. AXA UK & Ireland employs around 10,000 staff.

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