• AXA reviews its marketing and communications agencies

    July 31st 2017. Posted in Corporate


    • AXA UK* announces a review of its marketing and external communications agencies.


    AXA’s focus is to create/renew marketing agency rosters for all 3rd party agency activity across its business creating a robust strategy for agency management, sound governance and greater efficiency.

    The aim is to create agency rosters to support the requirements of the re-shaped business, following the sale of AXA Wealth, Bluefin and SunLife in 2016.

    The review will include agencies for digital operations (customer analytics and customer experience), creative and digital (BTL), content and social media, public relations and public affairs. Havas who manage AXA’s media buying and Publicis (Fallon), lead creative agency, are not included in the review.

    Supported by Oystercatchers, the process will run from July until the end of 2017.

    Darrell Sansom, Group marketing director, AXA commented:

    “We currently work with some of the best agencies in their fields however it is good practice to review our partnerships on a regular basis. It is an exciting time at AXA following the changes to the business last year. I look forward to ensuring we have the right agencies in place to help showcase our ambitions to become market leader in innovation and partner for our distributors and customers in the UK and Ireland.”


    * AXA Insurance (including Swiftcover), UK, AXA PPP healthcare, AXA Ireland and Architas.

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    Notes for Editors 


    The AXA Group is a worldwide leader in insurance and asset management, with 165,000 employees serving 107 million clients in 64 countries. In 2016, IFRS revenues amounted to Euro 100.2 billion and IFRS underlying earnings to Euro 5.7 billion. AXA had Euro 1,429 billion in assets under management as of December 31, 2016. In 2016 Interbrand ranked AXA the 1st insurance brand worldwide for the 8th consecutive year.

    In the UK AXA operates through a number of business units including: AXA Insurance, AXA PPP healthcare and AXA Ireland. AXA employees around 10,000 staff in the UK.

    The AXA ordinary share is listed on compartment A of Euronext Paris under the ticker symbol CS (ISN FR 0000120628 – Bloomberg: CS FP – Reuters: AXAF.PA). AXA’s American Depository Share is also quoted on the OTC QX platform under the ticker symbol AXAHY.

    The AXA Group is included in the main international SRI indexes, such as Dow Jones Sustainability Index (DJSI) and FTSE4GOOD.

    It is a founding member of the UN Environment Programme’s Finance Initiative (UNEP FI) Principles for Sustainable Insurance and a signatory of the UN Principles for Responsible Investment.


    Martin Friel                                    0777 501 4597



    Jennifer Chilcott                          0789 642 6948



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    Legal Notes 


    Certain statements contained herein may be forward-looking statements including, but not limited to, statements that are predictions of or indicate future events, trends, plans or objectives. Undue reliance should not be placed on such statements because, by their nature, they are subject to known and unknown risks and uncertainties and can be affected by other factors that could cause actual results and AXA’s plans and objectives to differ materially from those expressed or implied in the forward looking statements. Please refer to Part 4 - “Risk factors and risk management” of AXA’s Document de Référence (Annual Report) for the year ended December 31, 2016, for a description of certain important factors, risks and uncertainties that may affect AXA’s business, and/or results of operations. AXA undertakes no obligation to publicly update or revise any of these forward-looking statements, whether to reflect new information, future events or circumstances or otherwise.