AXA reviews its marketing and communications agencies

31 July 2017

Posted in Inside AXA

by Martin Friel (see media contact)

  • AXA UK* announces a review of its marketing and external communications agencies.

AXA’s focus is to create/renew marketing agency rosters for all 3rd party agency activity across its business creating a robust strategy for agency management, sound governance and greater efficiency.

The aim is to create agency rosters to support the requirements of the re-shaped business, following the sale of AXA Wealth, Bluefin and SunLife in 2016.

The review will include agencies for digital operations (customer analytics and customer experience), creative and digital (BTL), content and social media, public relations and public affairs. Havas who manage AXA’s media buying and Publicis (Fallon), lead creative agency, are not included in the review.

Supported by Oystercatchers, the process will run from July until the end of 2017.

Darrell Sansom, Group marketing director, AXA commented:

“We currently work with some of the best agencies in their fields however it is good practice to review our partnerships on a regular basis. It is an exciting time at AXA following the changes to the business last year. I look forward to ensuring we have the right agencies in place to help showcase our ambitions to become market leader in innovation and partner for our distributors and customers in the UK and Ireland.”

 

* AXA Insurance (including Swiftcover), UK, AXA PPP healthcare, AXA Ireland and Architas.