Brake and AXA announce new partnership

AXA UK and Brake, the road safety charity, partner to conduct research looking into safe and sustainable driving
Research topics will include the impact of the cost-of-living crisis on road safety and opinions on self-driving vehicles

AXA UK and Brake, the road safety charity, have announced a new corporate partnership, aiming to publish a series of reports on driver behaviour and opinions on topics related to driving safely and sustainably.

The partnership will see Brake and AXA UK conduct research and produce insight reports looking into safe and sustainable driving. Research topics will include the impact of the cost-of-living crisis on road safety, driver opinions on self-driving vehicles and the importance of driver education.

We are pleased to be partnering with Brake to further understand customer behaviour around safe and green driving. At AXA UK, we are committed to improving road safety, lowering emissions and supporting the development of mobility so it is accessible and affordable for all. As research partner, we hope our insight encourages safe driving practices and raises awareness of more sustainable transport options.

Dougie Barnett, Director of Customer Risk Management at AXA UK

We’re very excited to be working with AXA. They share a tangible desire to keep road users and communities safer and more sustainable. We are grateful for AXA’s support and are excited about working with them on establishing drivers’ opinions and behaviours.

Lucy Straker, Campaigns Manager at Brake

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Legal notes

About AXA UK

AXA Insurance UK plc registered in England and Wales under registered number 078950 and authorised by the Prudential Regulation Authority and regulated by the Prudential Regulation Authority and the Financial Conduct Authority under Financial Conduct Authority registration number 202312. Registered office is 20 Gracechurch Street, London, EC3V 0BG.

AXA UK is part of the AXA Group, a worldwide leader in insurance and asset management, with 147,000 employees serving 94 million clients in 50 countries. In 2023, IFRS revenues amounted to Euro 102.7 billion and underlying earnings to Euro 7.6 billion. AXA had Euro 844 billion in assets under management as of December 31, 2023.

In the UK & Ireland, AXA operates through a number of business units including: AXA Insurance, AXA Health and AXA Ireland. AXA UK & Ireland employs around 10,000 staff.

Important legal information and cautionary statements concering forward-looking statements

Certain statements contained herein may be forward-looking statements including, but not limited to, statements that are predictions of or indicate future events, trends, plans, expectations or objectives. Undue reliance should not be placed on such statements because, by their nature, they are subject to known and unknown risks and uncertainties and can be affected by other factors that could cause AXA’s actual results to differ materially from those expressed or implied in such forward looking statements. Please refer to Part 5: “Risk Factors and Risk Management” of AXA’s Universal Registration Document 2022, for a description of certain important factors, risks and uncertainties that may affect AXA’s business and / or results of operations. AXA undertakes no obligation to publicly update or revise any of these forward-looking statements, whether to reflect new information, future events or circumstances or otherwise, except as required by applicable laws and regulations.

AXA UK and Brake launch new partnership to understand driver behaviours to promote greener and safer driving