Innovation is in our DNA

Innovation has always been a driving force for AXA. It’s embedded in our products and services and it’s one of the many reasons we’re restless – we’re always searching for new ways to make life safer and just plain better. Here are just a few examples of how we’ve done that.


Expert cancer care when you need it most

Our Dedicated Cancer Nurses are on hand to help with information, offer a listening ear and reassuring words 24 hours a day.


Honesty is always the best policy

We publish all FEEFO customer reviews - good and bad, so you can make smarter decisions about your insurance.


The doctor will see you now

Doctor at Hand gives you access to see a GP from anywhere in the world, at a time that suits you.


Making society better with science

The AXA Research Fund supports scientific projects that help identify risks and make society a better and safer place for all of us.


Making roads safer

We partner with government-run driverless car projects to help prioritise road safety and insurance implications of this new technology.


Better transparency on prices

We were the first insurance company in the UK to show you a quote for cover in the year ahead and a reminder of how much you paid last year.


Award winning business tools

Our Business Insurance Wizard won the AXA Global innovation award in 2013. It helps you work out what kind of protection your business needs.


A guardian angel for your business

Our Business Guardian Angel hub has had over 1.1 million visits since its launch in 2016. It is packed with the latest news, expert business blogs and resources to help you run and grow your business.


Doing the right thing first

We were the first insurance company to voluntarily ban payment of referral fees from personal injury lawyers.