Take your idea from dream to reality.

Startup Advice

There’s a story behind every business. A big idea. A spark of inspiration that ignited a big ambition. Because it takes courage to start a business. It takes a bold step to push on and do things your way. And when it gets tough, it’s your restless determination that keeps it going. We get it. Because we’re restless too.

Our startup advice collects articles from Business Guardian Angel, inspirational guest posts from real entrepreneurs and practical guides on startup essentials.

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How to assess the health of your business

Starting up

5 April 2018

Using an effective SWOT analysis to assess your businesses health and assist in forward planning.

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Women entrepreneurs: growing confidence

Starting up

8 March 2018

Five practical tips to help women in business stay on track as you move forward.

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Suzi Wong: investing in you

Starting up

16 February 2018

From a childhood ambition to challenging industry norms.

Startup risks (and how to handle them)
Startup risks (and how to handle them)

Starting up

15 February 2018

Starting up takes courage - and knowing how to manage the most common risks

Timing is everything for startups
Timing is everything for startups

Starting up

15 February 2018

Start your next venture with courage and confidence.

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Whose footsteps are you following in?

Starting up

15 February 2018

Every business comes from somewhere. So who started you on your path to success?

Legacy planning
Legacy planning for startup businesses

Starting up

6 February 2018

When business planning, remember to plan your business' legacy too.

The top four garage startups
The top four garage startups

Starting up

2 February 2018

Big things can start in small places – will you be the next big garage startup?

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The Complete Guide to Social Media for Business

Starting up

26 November 2017

With billions now active on social media, your small business can't afford to miss out. Here's AXA's guide to getting started on social media.