Take your idea from dream to reality.

Startup Advice

There’s a story behind every business. A big idea. A spark of inspiration that ignited a big ambition. Because it takes courage to start a business. It takes a bold step to push on and do things your way. And when it gets tough, it’s your restless determination that keeps it going. We get it. Because we’re restless too.

Our startup advice collects articles from Business Guardian Angel, inspirational guest posts from real entrepreneurs and practical guides on startup essentials.

2023 Startup Angel winner: Olivia Hylton
AXA Startup Angel winner: Sistren

Starting up

15 August 2023

Introducing our AXA Startup Angel winners for 2023: Sistren.

Winner of 2023 Startup Angel - Hanan Tantush
AXA Startup Angel winner: Intotum

Starting up

14 August 2023

Introducing our AXA Startup Angel winners for 2023: Intotum.

How to become a dance teacher

Starting up

11 July 2023

Thinking of becoming a dance instructor? Read this guide to getting started.

A male florist working on a flower arrangement
How to start a floristry business

Starting up

22 June 2023

If you have a budding interest in floristry read this guide to getting started.

How to freelance
What’s it like to found a startup?

Starting up

22 May 2023

If you're starting a business, here's a few things you may want to prepare for.

AXA Startup Angels 2023
How to win: advice from the 2023 judges

Starting up

14 March 2023

Read the judges' best advice for entrants to the AXA Startup Angel competition.

2022 AXA Startup Angel Winners
AXA Startup Angel 2022 winners advice

Starting up

13 March 2023

Considering applying for AXA Startup Angel? Get advice from our 2022 winners.

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Are business partners key to success?

Starting up

3 March 2023

Starting up on your own could be daunting, so is a business partner the key?

Tradesman, Steve Hollands, hard at work in his joinery business
Small Business Stories: Steve Hollands

Starting up

30 December 2022

Tradesman Steve talks about running his own carpentry business.