Take your idea from dream to reality.

Startup Advice

There’s a story behind every business. A big idea. A spark of inspiration that ignited a big ambition. Because it takes courage to start a business. It takes a bold step to push on and do things your way. And when it gets tough, it’s your restless determination that keeps it going. We get it. Because we’re restless too.

Our startup advice collects articles from Business Guardian Angel, inspirational guest posts from real entrepreneurs and practical guides on startup essentials.

Business plans

Although they are often part of the funding process, a good business plan can be so much more. Read our guide and use our template to develop a blueprint for your business' growth. (DOCX, 167kb)

How to write a business plan Download our business plan template

Marketing plans

If getting the word out feels like a challenge, our template and guide to developing a marketing plan could get you shouting the right message from the right rooftop. (DOCX, 170kb)

How to write a marketing plan Download our marketing plan template
Business plans

Business plans

Marketing plans

Marketing plans

Business insurance

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Follow AXA’s step by step guide to becoming a professional dog walker.

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Holly Tucker explains why she’s backing AXA Startup Angel.

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Want to start a side business? From candle making to dog walking, here are AXA’s side hustle ideas to help you earn extra money.

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Looking to apply for a small business grant? Read AXA’s guide to learn everything you need to know.

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Thinking of working freelance? AXA’s guide explains the role of a freelancer and how to start a freelance business.