Take your idea from dream to reality.

Startup Advice

There’s a story behind every business. A big idea. A spark of inspiration that ignited a big ambition. Because it takes courage to start a business. It takes a bold step to push on and do things your way. And when it gets tough, it’s your restless determination that keeps it going. We get it. Because we’re restless too.

Our startup advice collects articles from Business Guardian Angel, inspirational guest posts from real entrepreneurs and practical guides on startup essentials.

How to start a photography business

Starting up

20 November 2020

Starting your own photography business requires a lot of work to make it successful. Read AXA's guide to find out all you need to know about the process.

AXA Customer and Hairdresser, Abigail Butler, applying hairspray to a client's hair
Small business stories: Abigail Butler, Strictly Xtended

Starting up

21 April 2022

Abigail talks about customer loyalty and taking your time to build a business.

How to become a gardener or landscaper

Starting up

4 February 2022

Find out how to start your own business in the gardening industry.

Gardener Bryony Mole at work, holding plants
Small business stories: gardener Bryony Mole

Starting up

27 January 2022

Gardener Bryony Mole talks about running her own small business

Small Business Stories: Faris Aranki

Starting up

30 December 2021

Faris Aranki of Shiageto Consulting shares his advice for small business owners

Meet the AXA Startup Angel winner: Ben Elderkin-Shute

Starting up

30 August 2021

Meet one winner of AXA's Startup Angel competition: Ben Elderkin-Shute.

Meet the Startup Angel winner: ABEP

Starting up

26 August 2021

Meet AXA Startup Angel winner: the Association of Black Event Professionals

How to start a dog walking business

Starting up

23 June 2021

Follow AXA’s step by step guide to becoming a professional dog walker.

man standing in room looking out of window
Small Business Stories: Dominic

Starting up

16 May 2021

Creative Director Dominic Livingston shares his small business advice.

Meet the AXA Startup Angels: Holly Tucker

Starting up

16 May 2021

Holly Tucker explains why she’s backing AXA Startup Angel.