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Take your idea from dream to reality.

Startup Advice

There’s a story behind every business. A big idea. A spark of inspiration that ignited a big ambition. Because it takes courage to start a business. It takes a bold step to push on and do things your way. And when it gets tough, it’s your restless determination that keeps it going. We get it. Because we’re restless too.

Our startup advice collects articles from Business Guardian Angel, inspirational guest posts from real entrepreneurs and practical guides on startup essentials.

Business plans

Although they are often part of the funding process, a good business plan can be so much more. Read our guide and use our template to develop a blueprint for your business' growth. (DOCX, 167kb)

How to write a business plan Download our business plan template

Marketing plans

If getting the word out feels like a challenge, our template and guide to developing a marketing plan could get you shouting the right message from the right rooftop. (DOCX, 170kb)

How to write a marketing plan Download our marketing plan template
Business plans

Business plans

Marketing plans

Marketing plans

Business insurance

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Behind the business: Paper Ribbons

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For Roz, hard work is easy when you're doing what you love. Find out why.

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How to become a business consultant

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Thinking of becoming a business consultant? Read AXA’s guide for advice on how to start and what to expect.

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The ins and outs of government small business grants

Starting up

13 May 2020

Looking to apply for a small business grant? Read AXA’s guide to learn everything you need to know.

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Before you don the rubber gloves, read our guide to starting a cleaning company.

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Starting a business on your own should be less daunting with our guide.

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Behind the Business: Maison de Choup

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For George, hard work is worth it when your business helps inspire others.

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Behind the business: Mike King Windows

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Having run a window cleaning company for the past 40 years, Mike knows what it takes to make your business successful. He shares his business tips here.

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Behind the business: Dynamic Double Glazing

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Providing the best service possible is what drives Ian Hepburn’s business forward. Here, Ian chats the highs and lows of being self-employed.

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Behind the business: Wendy Harris

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For Wendy Harris, clear communication is vital to business success. Here she reveals why she relishes being in the driver’s seat of her business.

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Small Business Christmas Survival Guide

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12 steps to help your small business flourish this festive season

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