Take your idea from dream to reality.

Startup Advice

There’s a story behind every business. A big idea. A spark of inspiration that ignited a big ambition. Because it takes courage to start a business. It takes a bold step to push on and do things your way. And when it gets tough, it’s your restless determination that keeps it going. We get it. Because we’re restless too.

Our startup advice collects articles from Business Guardian Angel, inspirational guest posts from real entrepreneurs and practical guides on startup essentials.

Business plans

Although they are often part of the funding process, a good business plan can be so much more. Read our guide and use our template to develop a blueprint for your business' growth. (DOCX, 167kb)

How to write a business plan Download our business plan template

Marketing plans

If getting the word out feels like a challenge, our template and guide to developing a marketing plan could get you shouting the right message from the right rooftop. (DOCX, 170kb)

How to write a marketing plan Download our marketing plan template
Business plans

Business plans

Marketing plans

Marketing plans

Business insurance

Trending articles

  1. How to start a cleaning company

    Starting up

    28 February 2020

  2. The ins and outs of government small business grants

    Back to Business

    22 January 2021

  3. How to become a business consultant

    Starting up

    23 June 2020

  4. How to start a photography business

    Starting up

    20 November 2020

  5. Going Self-Employed: A Guide

    Starting up

    7 January 2020

How to start a photography business

Starting up

20 November 2020

Starting your own photography business requires a lot of work to make it successful. Read AXA's guide to find out all you need to know about the process.

Meet the AXA Startup Angel winner: BOLDmen

Starting up

30 August 2021

Meet one winner of AXA's Startup Angel competition: BOLDmen.

Meet the Startup Angel winner: ABEP

Starting up

26 August 2021

Meet AXA Startup Angel winner: the Association of Black Event Professionals

woman-walking-dogs
How to start a dog walking business

Starting up

23 June 2021

Follow AXA’s step by step guide to becoming a professional dog walker.

man standing in room looking out of window
Small Business Stories: Dominic

Starting up

16 May 2021

Creative Director Dominic Livingston shares his small business advice.

women-in-green-top-holly-tucker
Meet the AXA Startup Angels: Holly Tucker

Starting up

16 May 2021

Holly Tucker explains why she’s backing AXA Startup Angel.

four-people-in-coloured-squares
Startup advice from AXA’s Startup Angels

Starting up

16 May 2021

The AXA Startup Angels give us their best business advice for entrepreneurs

man-in-shirt-raphael
Meet the AXA Startup Angels: Raphael Sofoluke

Starting up

13 May 2021

Raphael Sofoluke discusses why great startup businesses solve problems.

two-men-ian-henry-from-bosh
Meet the AXA Startup Angels: BOSH!

Starting up

13 May 2021

Ian & Henry of BOSH! reveal what makes a winning Startup Angel entry.

Self Employed Hero
Side hustle ideas: how to start a side business and earn extra money

Starting up

26 March 2021

Want to start a side business? From candle making to dog walking, here are AXA’s side hustle ideas to help you earn extra money.