Take your idea from dream to reality.

Startup Advice

There’s a story behind every business. A big idea. A spark of inspiration that ignited a big ambition. Because it takes courage to start a business. It takes a bold step to push on and do things your way. And when it gets tough, it’s your restless determination that keeps it going. We get it. Because we’re restless too.

Our startup advice collects articles from Business Guardian Angel, inspirational guest posts from real entrepreneurs and practical guides on startup essentials.

Paper Ribbons Shopfront
Behind the business: Paper Ribbons

Starting up

23 July 2019

For Roz, hard work is easy when you're doing what you love. Find out why.

How to start an electrician business

Starting up

11 July 2025

Read our guide to learn the ins and outs of becoming an electrician.

How to become a nail technician

Starting up

9 July 2025

With a steady growing beauty industry in the UK, learn how you can start your own nail business.

AXA explores the UK’s entrepreneurial landscape

Starting up

22 April 2025

AXA examines the UK’s entrepreneurial landscape and the support options available for aspiring business owners.

Catching up with our AXA Startup Angel winner 2024: WeDonate

Starting up

14 March 2025

Catching up with our AXA Startup Angel competition winner 2024: WeDonate

Catching up with our AXA Startup Angel winner 2024: Bluco

Starting up

14 March 2025

Catching up with our AXA Startup Angel competition winner 2024: Bluco

AXA Startup Angel Winners 2024

Starting up

28 November 2024

After another successful year of partnering with the Evening Standard to find the UK's best new business ideas, we caught up with our AXA Startup Angel winners.

Guide to going self-employed
Going self‑employed: everything you need to know

Starting up

31 August 2024

Considering self-employment? Explore the perks, challenges, and essential steps to set up and manage your own business in AXA's comprehensive guide.

Meet the 2024 AXA Startup Angel winner: WeDonate

Starting up

13 August 2024

Meet one winner of AXA's Startup Angel competition 2024: WeDonate

Meet the 2024 AXA Startup Angel winner: Bluco

Starting up

13 August 2024

Meet one winner of AXA's Startup Angel competition 2024: Bluco