Take your idea from dream to reality.

Startup Advice

There’s a story behind every business. A big idea. A spark of inspiration that ignited a big ambition. Because it takes courage to start a business. It takes a bold step to push on and do things your way. And when it gets tough, it’s your restless determination that keeps it going. We get it. Because we’re restless too.

Our startup advice collects articles from Business Guardian Angel, inspirational guest posts from real entrepreneurs and practical guides on startup essentials.

Business plans

Although they are often part of the funding process, a good business plan can be so much more. Read our guide and use our template to develop a blueprint for your business' growth. (DOCX, 167kb)

How to write a business plan Download our business plan template

Marketing plans

If getting the word out feels like a challenge, our template and guide to developing a marketing plan could get you shouting the right message from the right rooftop. (DOCX, 170kb)

How to write a marketing plan Download our marketing plan template
Business plans

Business plans

Marketing plans

Marketing plans

Business insurance

Trending articles

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Mike
Behind the business: Mike King Windows

Starting up

5 February 2019

Having run a window cleaning company for the past 40 years, Mike knows what it takes to make your business successful. He shares his business tips here.

Ian
Behind the business: Dynamic Double Glazing

Starting up

5 February 2019

Providing the best service possible is what drives Ian Hepburn’s business forward. Here, Ian chats the highs and lows of being self-employed.

Wendy
Behind the business: Wendy Harris

Starting up

5 February 2019

For Wendy Harris, clear communication is vital to business success. Here she reveals why she relishes being in the driver’s seat of her business.

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How to apply for small business grants

Starting up

27 January 2019

Applying for small business grants is stressful. Keep calm and (potentially) increase your chances of success with our top tips.

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Small Business Christmas Survival Guide

Starting up

7 December 2018

12 steps to help your small business flourish this festive season

complete startup guide
The Complete Guide to Starting a Business

Start up advice

1 December 2018

So you've got a great idea for a new small business venture. But what next? AXA takes you through the entire process of starting a new business.

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The Complete Guide to Social Media for Business

Starting up

26 November 2018

With billions now active on social media, your small business can't afford to miss out. Here's AXA's guide to getting started on social media.

Recipes for success
Tips for Starting a Business

Starting up

16 November 2018

A dash of inspiration? A sprinkle of passion? Kelly Jones - from The Manchester Cakehouse - revealed to AXA her recipe for small business success.

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Government grants for small business

Starting up

9 November 2018

Considering applying for a small business government grant? Read our guide to learn the basics.

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How to survive running a business from home

Starting up

17 October 2018

Running a home business? Here’s how to make the most of it.

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