Take your idea from dream to reality.

Startup Advice

There’s a story behind every business. A big idea. A spark of inspiration that ignited a big ambition. Because it takes courage to start a business. It takes a bold step to push on and do things your way. And when it gets tough, it’s your restless determination that keeps it going. We get it. Because we’re restless too.

Our startup advice collects articles from Business Guardian Angel, inspirational guest posts from real entrepreneurs and practical guides on startup essentials.

How to start a photography business

Starting up

20 November 2020

Starting your own photography business requires a lot of work to make it successful. Read AXA's guide to find out all you need to know about the process.

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How to start a dog walking business

Starting up

23 June 2021

Follow AXA’s step by step guide to becoming a professional dog walker.

Small Business Stories: Dominic

Starting up

16 May 2021

Creative Director Dominic Livingston shares his small business advice.

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Meet the AXA Startup Angels: Holly Tucker

Starting up

16 May 2021

Holly Tucker explains why she’s backing AXA Startup Angel.

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Startup advice from AXA’s Startup Angels

Starting up

16 May 2021

The AXA Startup Angels give us their best business advice for entrepreneurs

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Meet the AXA Startup Angels: Raphael Sofoluke

Starting up

13 May 2021

Raphael Sofoluke discusses why great startup businesses solve problems.

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Meet the AXA Startup Angels: BOSH!

Starting up

13 May 2021

Ian & Henry of BOSH! reveal what makes a winning Startup Angel entry.

Self Employed Hero
Side hustle ideas: how to start a side business and earn extra money

Starting up

26 March 2021

Want to start a side business? From candle making to dog walking, here are AXA’s side hustle ideas to help you earn extra money.

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The ins and outs of government small business grants

Back to Business

22 January 2021

Looking to apply for a small business grant? Read AXA’s guide to learn everything you need to know.

How to freelance
How to start working freelance

Starting up

6 August 2020

Thinking of working freelance? AXA’s guide explains the role of a freelancer and how to start a freelance business.