Take your idea from dream to reality.

Startup Advice

There’s a story behind every business. A big idea. A spark of inspiration that ignited a big ambition. Because it takes courage to start a business. It takes a bold step to push on and do things your way. And when it gets tough, it’s your restless determination that keeps it going. We get it. Because we’re restless too.

Our startup advice collects articles from Business Guardian Angel, inspirational guest posts from real entrepreneurs and practical guides on startup essentials.

Business plans

Although they are often part of the funding process, a good business plan can be so much more. Read our guide and use our template to develop a blueprint for your business' growth. (DOCX, 167kb)

How to write a business plan Download our business plan template

Marketing plans

If getting the word out feels like a challenge, our template and guide to developing a marketing plan could get you shouting the right message from the right rooftop. (DOCX, 170kb)

How to write a marketing plan Download our marketing plan template
Business plans

Business plans

Marketing plans

Marketing plans

Business insurance

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Paper Ribbons Shopfront
Behind the business: Paper Ribbons

Starting up

23 July 2019

For Roz, hard work is easy when you're doing what you love. Find out why.

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The ins and outs of government small business grants

Starting up

3 October 2019

Looking to apply for a small business grant? Read AXA’s guide to learn everything you need to know.

Mike
Behind the business: Mike King Windows

Starting up

5 February 2019

Having run a window cleaning company for the past 40 years, Mike knows what it takes to make your business successful. He shares his business tips here.

Ian
Behind the business: Dynamic Double Glazing

Starting up

5 February 2019

Providing the best service possible is what drives Ian Hepburn’s business forward. Here, Ian chats the highs and lows of being self-employed.

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Behind the business: Wendy Harris

Starting up

5 February 2019

For Wendy Harris, clear communication is vital to business success. Here she reveals why she relishes being in the driver’s seat of her business.

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Small Business Christmas Survival Guide

Starting up

7 December 2018

12 steps to help your small business flourish this festive season

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The Complete Guide to Starting a Business

Start up advice

1 December 2018

So you've got a great idea for a new small business venture. But what next? AXA takes you through the entire process of starting a new business.

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How to survive running a business from home

Starting up

17 October 2018

Running a home business? Here’s how to make the most of it.

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Why you should be a sustainable SME

Starting up

4 June 2018

With sustainability high on the agenda, here's why your SME should go green.

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The ups and downs of starting a business

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Follow our guide to getting through the scariest part of business - starting up

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