Take your idea from dream to reality.

Startup Advice

There’s a story behind every business. A big idea. A spark of inspiration that ignited a big ambition. Because it takes courage to start a business. It takes a bold step to push on and do things your way. And when it gets tough, it’s your restless determination that keeps it going. We get it. Because we’re restless too.

Our startup advice collects articles from Business Guardian Angel, inspirational guest posts from real entrepreneurs and practical guides on startup essentials.

Paper Ribbons Shopfront
Behind the business: Paper Ribbons

Starting up

23 July 2019

For Roz, hard work is easy when you're doing what you love. Find out why.

AXA Startup Angel Winners 2024

Starting up

28 November 2024

After another successful year of partnering with the Evening Standard to find the UK's best new business ideas, we caught up with our AXA Startup Angel winners.

Guide to going self-employed
Going self‑employed: everything you need to know

Starting up

31 August 2024

Considering self-employment? Explore the perks, challenges, and essential steps to set up and manage your own business in AXA's comprehensive guide.

Meet the 2024 AXA Startup Angel winner: WeDonate

Starting up

13 August 2024

Meet one winner of AXA's Startup Angel competition 2024: WeDonate

Meet the 2024 AXA Startup Angel winner: Bluco

Starting up

13 August 2024

Meet one winner of AXA's Startup Angel competition 2024: Bluco

Judges for the AXA Startup Angel competition 2024 stood together
Catching up with our AXA Startup Angel winner 2023: Intotum

Starting up

4 March 2024

Catching up with our AXA Startup Angel winner 2023: Intotum

Judges for the AXA Startup Angel competition 2024 and Olivia stood together
Catching up with our AXA Startup Angel winner 2023: Sistren

Starting up

4 March 2024

Catching up with our AXA Startup Angel winner 2023: Sistren

Startup risks (and how to handle them)

Starting up

19 January 2024

60% of new businesses fail in the first three years. AXA explains the most common startup risks and how small businesses can avoid them.

What to consider when starting a business from your home?

Starting up

19 December 2023

If you’re planning to start or are already running a business from your home, this is your guide to making sure everything is above board.

A tutor playing a guitor
How to become a music tutor

Starting up

24 November 2023

Love to get lost in the music? Find out how to start a music tutoring business.