Take your idea from dream to reality.

Startup Advice

There’s a story behind every business. A big idea. A spark of inspiration that ignited a big ambition. Because it takes courage to start a business. It takes a bold step to push on and do things your way. And when it gets tough, it’s your restless determination that keeps it going. We get it. Because we’re restless too.

Our startup advice collects articles from Business Guardian Angel, inspirational guest posts from real entrepreneurs and practical guides on startup essentials.

Business plans

Marketing plans

Behind the business: Paper Ribbons

Starting up

23 July 2019

For Roz, hard work is easy when you're doing what you love. Find out why.

The ins and outs of government small business grants

Starting up

25 March 2020

Looking to apply for a small business grant? Read AXA’s guide to learn everything you need to know.

How to start a cleaning company

Starting up

28 February 2020

Before you don the rubber gloves, read our guide to starting a cleaning company.

Going Self-Employed: A Guide

Starting up

7 January 2020

Starting a business on your own should be less daunting with our guide.

Behind the Business: Maison de Choup

Starting up

4 December 2019

For George, hard work is worth it when your business helps inspire others.

Behind the business: Mike King Windows

Starting up

5 February 2019

Having run a window cleaning company for the past 40 years, Mike knows what it takes to make your business successful. He shares his business tips here.

Behind the business: Dynamic Double Glazing

Starting up

5 February 2019

Providing the best service possible is what drives Ian Hepburn’s business forward. Here, Ian chats the highs and lows of being self-employed.

Behind the business: Wendy Harris

Starting up

5 February 2019

For Wendy Harris, clear communication is vital to business success. Here she reveals why she relishes being in the driver’s seat of her business.

Small Business Christmas Survival Guide

Starting up

7 December 2018

12 steps to help your small business flourish this festive season

The Complete Guide to Starting a Business

Start up advice

1 December 2018

So you've got a great idea for a new small business venture. But what next? AXA takes you through the entire process of starting a new business.