Take your idea from dream to reality.

Startup Advice

There’s a story behind every business. A big idea. A spark of inspiration that ignited a big ambition. Because it takes courage to start a business. It takes a bold step to push on and do things your way. And when it gets tough, it’s your restless determination that keeps it going. We get it. Because we’re restless too.

Our startup advice collects articles from Business Guardian Angel, inspirational guest posts from real entrepreneurs and practical guides on startup essentials.

Business plans

Although they are often part of the funding process, a good business plan can be so much more. Read our guide and use our template to develop a blueprint for your business' growth. (DOCX, 167kb)

How to write a business plan Download our business plan template

Marketing plans

If getting the word out feels like a challenge, our template and guide to developing a marketing plan could get you shouting the right message from the right rooftop. (DOCX, 170kb)

How to write a marketing plan Download our marketing plan template
Business plans

Business plans

Marketing plans

Marketing plans

Business insurance

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Follow AXA’s step by step guide to becoming a professional dog walker.

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Small Business Stories: Dominic

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Creative Director Dominic Livingston shares his small business advice.

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Meet the AXA Startup Angels: Holly Tucker

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Holly Tucker explains why she’s backing AXA Startup Angel.

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Startup advice from AXA’s Startup Angels

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The AXA Startup Angels give us their best business advice for entrepreneurs

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Raphael Sofoluke discusses why great startup businesses solve problems.

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Ian & Henry of BOSH! reveal what makes a winning Startup Angel entry.

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How to start working freelance

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Thinking of working freelance? AXA’s guide explains the role of a freelancer and how to start a freelance business.

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Startup risks (and how to handle them)

Starting up

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60% of new businesses fail in the first three years. AXA explains the most common startup risks and how small businesses can avoid them.