Take your idea from dream to reality.

Startup Advice

There’s a story behind every business. A big idea. A spark of inspiration that ignited a big ambition. Because it takes courage to start a business. It takes a bold step to push on and do things your way. And when it gets tough, it’s your restless determination that keeps it going. We get it. Because we’re restless too.

Our startup advice collects articles from Business Guardian Angel, inspirational guest posts from real entrepreneurs and practical guides on startup essentials.

Paper Ribbons Shopfront
Behind the business: Paper Ribbons

Starting up

23 July 2019

For Roz, hard work is easy when you're doing what you love. Find out why.

What to consider when starting a business from your home?

Starting up

19 December 2023

If you’re planning to start or are already running a business from your home, this is your guide to making sure everything is above board.

How to become a music tutor

Starting up

24 November 2023

Love to get lost in the music? Find out how to start a music tutoring business.

Become a freelance graphic designer

Starting up

8 November 2023

If you're thinking of doing freelance graphic design, read this guide to getting started.

How to become a business consultant

Starting up

6 November 2023

Thinking of becoming a business consultant? AXA’s guide explains the role of a business consultant and how to start a consulting business.

Small Business Christmas Survival Guide

Starting up

31 October 2023

12 steps to help your small business flourish this festive season

How to Start a Photography Business

Starting up

30 October 2023

Starting your own photography business requires a lot of work to make it successful. Read AXA's guide to find out all you need to know about the process.

The State of Startup

Starting up

24 October 2023

Lets take a look at the trends from the 2023 AXA Startup Angel winners

2023 Startup Angel winner: Olivia Hylton
AXA Startup Angel winner: Sistren

Starting up

15 August 2023

Introducing our AXA Startup Angel winners for 2023: Sistren.

Winner of 2023 Startup Angel - Hanan Tantush
AXA Startup Angel winner: Intotum

Starting up

14 August 2023

Introducing our AXA Startup Angel winners for 2023: Intotum.