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  • AXA Live Boldly - Cycling

  • Live Boldly VIP cycling experience with Philip Hindes

    AXA Live Boldly kicked off with a family-friendly action-packed day of biking fun at London cycle café, Look mum no hands!

    We want to say a massive thank you to everyone that came and made the day such a great success! We had it all from "The Static Bike Challenge", face-painting, caricatures, the Tour de France screened live and a free BBQ that went down very well indeed. Our golden ticket AXA customers also got to spend some personal time with cyclist for Great Britain, Philip Hindes MBE, tour the Velodrome and ride around the Lee Valley Golden Circle!

    If you missed out this time then you need not worry. Over the coming months we've got loads in store for you, just make sure to check back regularly and follow us on Facebook and Twitter.

    Check out our event video to see all that went down on the day:


    Were you there?

    If you were there on the day then we'd love to hear your thoughts, you can tweet us @AXAInsurance with the hashtag #AXALiveBoldly or drop us a post on Facebook. You may even spot yourself in our Facebook photo album!

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    Interview with cyclist for Great britain, Philip Hindes MBE

    Ever wondered what the real breakfast of champions is? Or what inspires a gold medalist? We sat down with Philip Hindes at the Lee Valley VeloPark to ask him about all things cycling, here's what he had to say:


    30 seconds around London's Lee Valley Golden Circle

    Why not cycle down to Lee Valley's Golden Circle in London's East End and ride this fantastic route that takes you through Hackney Marshes, Eton Manor and the Lee Valley VeloPark.

    We had a great time cycling around the route with a group of AXA customers, here's how we got on:


    If this looks like a route you'd like to try, you can find out more information on Lee Valley's offical website.

    Seen enough? You can also jump straight in and pick up a downloadable PDF map of the route. On your bike!

    Philip Hindes' Top 5 UK Cycling Routes

    Olympic cyclist for Great Britain, Philip Hindes MBE gave us his top 5 UK cycling routes - which one will you try?

    Cycling - How to get started

    Ever thought about getting in to cycling, but don't know where to begin? Make our helpful how-to-guide your first port-of-call.

    Back to AXA Live Boldly