Take your idea from dream to reality.

Startup Advice

There’s a story behind every business. A big idea. A spark of inspiration that ignited a big ambition. Because it takes courage to start a business. It takes a bold step to push on and do things your way. And when it gets tough, it’s your restless determination that keeps it going. We get it. Because we’re restless too.

Our startup advice collects articles from Business Guardian Angel, inspirational guest posts from real entrepreneurs and practical guides on startup essentials.

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Small Business Stories: Dominic

Starting up

16 May 2021

Creative Director Dominic Livingston shares his small business advice.

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Meet the AXA Startup Angels: Holly Tucker

Starting up

16 May 2021

Holly Tucker explains why she’s backing AXA Startup Angel.

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Startup advice from AXA’s Startup Angels

Starting up

16 May 2021

The AXA Startup Angels give us their best business advice for entrepreneurs

man-in-shirt-raphael
Meet the AXA Startup Angels: Raphael Sofoluke

Starting up

13 May 2021

Raphael Sofoluke discusses why great startup businesses solve problems.

two-men-ian-henry-from-bosh
Meet the AXA Startup Angels: BOSH!

Starting up

13 May 2021

Ian & Henry of BOSH! reveal what makes a winning Startup Angel entry.

How to freelance
How to start working freelance

Starting up

6 August 2020

Thinking of working freelance? AXA’s guide explains the role of a freelancer and how to start a freelance business.

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Startup risks (and how to handle them)

Starting up

18 May 2020

60% of new businesses fail in the first three years. AXA explains the most common startup risks and how small businesses can avoid them.

Cleaning company
How to start a cleaning company

Starting up

28 February 2020

Before you don the rubber gloves, read our guide to starting a cleaning company.

Timing is everything for startups
Timing is everything for startups

Starting up

25 February 2020

Start your next venture with courage and confidence.