A look inside the minds of Britain's top entrepreneurs

Britain is fast becoming one of the world’s strongest incubators for new businesses, and people like Richard Branson, Deborah Meaden and James Dyson are representative of our talent for innovation.

The word ‘entrepreneur’ used to be associated with wealth and celebrity, but a new study by AXA Business Insurance reveals that business owners are redefining entrepreneurship on their own terms.

We discovered that fewer than half of small business owners actually call themselves entrepreneurs, and far from the high-flying tycoon cliché, today’s entrepreneur is more likely to be a caterer in Newcastle or an enterprising ‘mumpreneur’.

Scroll down to take a look inside the minds of Britain’s most successful entrepreneurs.

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At AXA Business Insurance, we believe all small business owners have what it takes to be entrepreneurial.

We also believe that all businesses – large and small – have at least one thing in common: risk. Whether you run a small decorating business or a major airline, your financial future is staked on your business; it’s your livelihood.

You can protect your business, your livelihood, by getting the right small business insurance, protecting your data, assets and property, and having good business continuity plans in place.

Find out more about AXA Business Insurance

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