Take your idea from dream to reality.

Startup Advice

There’s a story behind every business. A big idea. A spark of inspiration that ignited a big ambition. Because it takes courage to start a business. It takes a bold step to push on and do things your way. And when it gets tough, it’s your restless determination that keeps it going. We get it. Because we’re restless too.

Our startup advice collects articles from Business Guardian Angel, inspirational guest posts from real entrepreneurs and practical guides on startup essentials.

Legacy planning
Legacy planning for startup businesses

Starting up

6 February 2018

When business planning, remember to plan your business' legacy too.

The top four garage startups
The top four garage startups

Starting up

2 February 2018

Big things can start in small places – will you be the next big garage startup?

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The Complete Guide to Social Media for Business

Starting up

26 November 2017

With billions now active on social media, your small business can't afford to miss out. Here's AXA's guide to getting started on social media.

Recipes for success
Tips for Starting a Business

Starting up

16 November 2017

A dash of inspiration? A sprinkle of passion? Kelly Jones - from The Manchester Cakehouse - revealed to AXA her recipe for small business success.

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How to apply for small business grants

Starting up

9 November 2017

Applying for small business grants is stressful. Keep calm and (potentially) increase your chances of success with our top tips.

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The rise of the family-run business

Starting up

8 September 2017

Inspiration? Security? Why are more of us following our fathers into business?

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W Stephens & Sons: a family affair

Starting up

8 September 2017

Chris Stephens explains why good business runs in the family

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One entrepreneur’s tips for starting up

Starting up

10 July 2017

We asked an entrepreneur what advice they’d give to those looking to start up

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Are business partners key to success?

Starting up

10 July 2017

Starting up on your own could be daunting, so is a business partner the key?