Take your idea from dream to reality.

Startup Advice

There’s a story behind every business. A big idea. A spark of inspiration that ignited a big ambition. Because it takes courage to start a business. It takes a bold step to push on and do things your way. And when it gets tough, it’s your restless determination that keeps it going. We get it. Because we’re restless too.

Our startup advice collects articles from Business Guardian Angel, inspirational guest posts from real entrepreneurs and practical guides on startup essentials.

Helen Tamblyn-Saville is an AXA customer and the owner of Wonderland Bookshop
Small business stories: Wonderland Books

Starting up

13 June 2022

Helen Tamblyn-Saville on how her love of books led to owning a small business

BOSH! Founders, Ian & Henry. Judges for Start Up Angel 2022
Chatting with the Startup Angels: BOSH!

Starting up

9 June 2022

Henry Firth of BOSH! talks about AXA Startup Angel 2022

Raphael Sofoluke, Judge for Start Up Angel 2022
Chat with Startup Angel Raphael Sofoluke

Starting up

9 June 2022

Raphael Sofoluke talks about returning as a judge for AXA Startup Angel 2022

Sharmadean Reid MBE, Judge for Start Up Angel 2022
Meet the Startup Angels: Sharmadean Reid

Starting up

9 June 2022

Sharmadean Reid talks about AXA Startup Angel 2022

AXA Customer and Hairdresser, Abigail Butler, applying hairspray to a client's hair
Small business stories: Abigail Butler, Strictly Xtended

Starting up

21 April 2022

Abigail talks about customer loyalty and taking your time to build a business.

How to become a gardener or landscaper

Starting up

4 February 2022

Find out how to start your own business in the gardening industry.

Gardener Bryony Mole at work, holding plants
Small business stories: gardener Bryony Mole

Starting up

27 January 2022

Gardener Bryony Mole talks about running her own small business

Small Business Stories: Faris Aranki

Starting up

30 December 2021

Faris Aranki of Shiageto Consulting shares his advice for small business owners

Meet the 2021 AXA Startup Angel winner: Ben Elderkin-Shute

Starting up

30 August 2021

Meet one winner of AXA's Startup Angel competition 2021: Ben Elderkin-Shute.