Visit the Virtual High Street

We’ve all heard that the death of the high street is inevitable – but is it really all doom and gloom?

Motivation and fun

31 January 2017

Or are we actually more loyal to our much-loved local stores than some would have you think?

Our research1 shows that over 60% of Britain’s shoppers have long-standing relationships with their local shops, with the average relationship lasting 10 years. So why do people love local so much? And which retailers get the lion’s share of loyalty?

Take a stroll down AXA’s interactive high street to find out. And to become the most loyal local, make sure you visit all the shops on the high street and collect loyalty points as you go.

1AXA Business Insurance survey of 2000 UK adults conducted by OnePoll (July/August 2015)