Louise joined AXA UK & Ireland in July 2025 and leads brand, communications, customer and sustainability across the Health, Retail and Commercial businesses. She brings over 20 years’ international experience in marketing & communications and customer strategy across B2C and B2B, with a relentless focus on the customer and a passion for helping organisations put customers at the centre of everything they do.

Throughout her career, including senior roles at Barclays, Cigna and American Express, Louise has developed differentiated, joined-up narratives in the market that strengthen brand relevance and deliver meaningful impact. She has built high-performing teams and delivered initiatives that measurably improve customer engagement and business performance.