Taylor Haines - The Dancer

All about Taylor Haines, the dancer featuring in our latest TV ad campaign


25 August 2017


About Taylor Haines, The Dancer

Taylor is a young dancer from Anchorage, Alaska. She was born with a bone disorder called Fibular Hemimelia and was fitted with a prosthetic leg at a very young age.

Instead of letting this hold her back, Taylor has been active her whole life: running, surfing and even taking part in triathlons. Her main passion has always been dancing. She has restlessly practiced, trained and perfected her art form to become an amazing dancer and even acts as a choreographer for her dance group.

Taylor was cast for our TV advert after a worldwide search that produced almost 40 candidates. Taylor’s dancing and acting skills were decisive in us choosing her for the part.

About the song

The soundtrack for the advert is ‘I Shall Rise’, a song by Karen O, the lead singer of The Yeah Yeah Yeahs. The song’s lyrics talk about resilience in the face of challenges and fit perfectly with the restless work of both Taylor, as a dancer, and us, as a company that amongst other things are invested in advancing technology to make people’s lives better.

Download the track

Behind the scenes

Get to know Taylor's story


Watch the full choreography of Taylor's dance